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Make
Automation
Moderate
AI-Powered Lead Capture & Qualification System
When a new lead submits a form on your website, this automation instantly creates or updates their contact record in your CRM and sends real-time email and SMS notifications to your sales team.
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About this automation
AI Lead Capture → Airtable CRM + Booking Automation (Make.com)
This automation captures new leads from Jotform and instantly processes them using AI for intelligent qualification. Once a form is submitted, the lead data is sent to OpenAI, which analyzes the information and classifies the prospect as **Hot, Warm, or Cold** based on budget, intent, and timeline.
The system then checks Airtable to prevent duplicates. Existing contacts are updated with the latest details, while new leads are automatically created in the CRM with full metadata and AI-generated scoring.
After processing, the sales team receives an email notification with complete lead details and the AI qualification result, allowing for fast prioritization and follow-up.
At the same time, the lead receives a personalized email containing a Google Calendar booking link, enabling them to schedule a consultation instantly without back-and-forth communication.
All data is logged in Airtable for tracking, reporting, and pipeline management, ensuring a clean and automated lead handling system from capture to booking.
Stack: Jotform + OpenAI + Airtable + Gmail + Google Calendar + Make.com
Tags
Lead-gen
Crm
Lead Qualification
Appointment booking
Use cases
- Lead-gen
- Crm management
- Lead Qualification
- Appointment booking
What you receive
Included in the offer
- Monitoring of the agreed automation - Fixes after third-party API changes - Minor evolutions within the agreed scope - Messaging support with the announced SLA - Periodic report
Not included
- Redesigns, major new use cases, or new integrations unless quoted separately - Make hosting, third-party subscriptions, API usage, or infrastructure costs - Primary passwords, permanent access, or credential storage by FlowMarket
Buyer prerequisites
Active Make.com account (Standard or Pro recommended) Jotform account with a working lead capture form Airtable base set up as CRM (Leads table with fields: Name, Email, Phone, Budget, Interest, Lead Score) OpenAI API key (GPT-4o or GPT-4.1-mini access) Gmail or SMTP account for email notifications Google Calendar booking link (or appointment schedule URL) Basic knowledge of connecting apps in Make (or ability to follow module setup steps)
Required access
Platform: Make.com (Standard/Pro scenario) Trigger: Jotform → Watch Submissions (API/Webhook) AI Layer: OpenAI API (GPT-4o / GPT-4.1-mini) → Returns JSON: Lead Score (Hot / Warm / Cold) + reasoning CRM: Airtable API → Search, Create, Update records (deduplication + lead storage) Email: Gmail / SMTP module → Internal lead alert + customer follow-up email Calendar: Google Calendar booking link (static or dynamic)
FlowMarket facilitates the connection and payment. The service contract is between you and the seller, who remains solely responsible for delivery and outcome.
A help / installation guide is included — available after purchase.
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Ready-to-import JSON workflowFree
Instant purchase: get the Make file to import. An instruction file is also included.
Assisted installation€47.00
The creator installs, configures and tests the workflow on your n8n environment.
Full Make.com scenario setup (Jotform → Airtable → OpenAI → Email flow) OpenAI lead scoring configuration (Hot / Warm / Cold) Airtable CRM setup and field mapping Email automation setup (internal + client booking email) Google Calendar booking link integration Testing + error handling checks Final workflow optimization for live use
Setup guideMonthly maintenance€25.00/mois
Monitoring and fixing broken scenarios API updates (OpenAI, Jotform, Airtable, Gmail) Workflow performance optimization Bug fixes and error handling improvements Minor adjustments to lead scoring or logic Monthly system health check and reporting
Optional: it will be billed separately after installation validation, only if you activate it.
Maintenance guideSign in to order in a few clicks.
Automation typeAutomation
LevelModerate
Downloads0
What you can get
The JSON file can give you a concrete base: automation logic and an n8n template when available.
With installation, the creator adapts the workflow to your tools, access needs and business rules.
If the need goes beyond a ready-to-import base, request a custom service or maintenance.
