May 11, 2026
How ChatGPT adoption broadened in early 2026
Q1 data shows consumer adoption growth across inferred gender, age, and geography.
In the first quarter of 2026, consumer ChatGPT growth broadened across age groups, continued to rise among users with typically feminine names, and deepened in more countries.
This analysis covers the messages sent on ChatGPT consumer plans (Free, Go, Plus, and Pro). Because it excludes Codex and ChatGPT enterprise and education products, it understates total workplace and educational usage.
ChatGPT usage broadened beyond early adopters
Users with typically feminine names represented a growing share of ChatGPT usage this quarter after reaching approximate parity last year. These users account for over half of users for whom we’re able to infer gender (see gender inference methodology here ).
The number of messages from all age groups increased with ChatGPT’s overall growth . In Q1, users under the age of 35 still accounted for the largest share of total messages, but messages from users over 35 gained share this quarter.
ChatGPT use spread beyond the largest and most established markets
We rank countries by the number of messages sent per capita to track relative country-level usage patterns. Many of the largest gains in rank this quarter came from countries outside the most established markets. The 10 fastest-rising countries point to a broadening pattern of adoption across Latin America and the Caribbean, Asia-Pacific, and Africa. These changes reflect relative movement, not total usage.
Countries with the largest increases in ChatGPT messages per capita ranking
Country
2025Q4 Rank
2026Q1 Rank
Change
Dominican Republic
53
44
+9
Haiti
91
82
+9
Japan
43
35
+8
Mexico
60
54
+6
Tanzania
102
96
+6
Brazil
47
42
+5
Costa Rica
38
33
+5
Myanmar
99
94
+5
Papua New Guinea
109
104
+5
Austria
15
11
+4
Workplace use evolved
Within work-related usage on consumer plans, creating written and visual materials continued to lead, but decreased over time while more specialized tasks became more popular. This analysis excludes Codex usage, which is likely shifting technical work toward coding agents.
The fastest-growing workplace tasks included content creation, health-related documentation, and information retrieval. These trends point to expanding adoption across professions or industries.
Overall, 2026Q1 data suggests ChatGPT is becoming a more mainstream tool: used by a broader mix of people, in more countries, and for increasingly recurring tasks. It reflects wider adoption and more embedded use.
Work-related usage on personal accounts became more consistent
During the first quarter, the balance between work-related and non-work use on consumer accounts continued in line with past trends. Users appeared to leverage repeatable use cases.
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